Digital marketing has many advantages
for medical practitioners. Apart from helping you establish patient connections
and potential patient connections, it also helps to engage your target audience
more effectively. This results in building a stronger brand connect and helps
you promote the service aspect of the business instead of the selling. It also
helps you to speak to other professionals of the same practice and get their
inputs and share knowledge.
So here is how the editorial calendar
of a medical practitioner, looking to maximise his business and services with
the help of digital marketing, should look like.
A tweet a day
Twitter is a social media platform
that is loved for its timeliness and brevity. People who use this platform love
sharing content that talks about a repeated topic in a unique way. To maximise
reach via the help of this platform you need to be regular. So make sure you
tweet once a day about a topic that is the highlight of the day using your own
perspective.
Blog once a week
Most webinar software allow you to handle and access all your social
media platforms from one account. Cross promotion of all platforms becomes much
easier because of this. Your blogs are another avenue that are an effective
tool for digital marketing. Blogs help you advocate your opinions that are
validated via your credentials as a professional medical personnel. To make use
this medium to your advantage you should actively blog at least once a week.
Webinars or in person meets every
month
The medical industry is more about
providing a service that facilitates healthcare more than it is about selling a
product as such. There is always a need of a personal touch that is needed in
patient care. All medical practitioners are still fuelled by their compassion
for other humans. In-person meets and webinars
are the best way to bring this forward. It helps you exchange information about
your expertise and create awareness.
Quarterly whitepapers or research
report
The medical industry is all about new
findings, innovations and betterment in patient care. Every three to four
months you should pen down a whitepaper or research report. The research report
may not be conclusive and the findings may be ongoing. People should be updated
about the progress that you have made every quarter. This helps people learn
about your professional reputation and adds to your credibility.
To
know more click here : Free webinars
No comments:
Post a Comment