Sometimes
you may have a great topic to discuss, ideas to share and the best of software
but you webinar may still fall flat. It’s difficult to predict one particular
reason for it, as there can be many reasons behind a failed webinar. Over the
past few years professionals who regularly attended and conducted webinars have
reported that those with catchy titles not only saw a vast number of attendees
but also were also more likely to be successful. And why not, don’t we read e-mails with
catchy titles? Don’t we pick up books that have a catchy title at the book
store?
Here are few
ways on how to make catchy and powerful titles for your webinars
1. Start
with an action verb
The best way
to attract attention through the title is to use a call to action. In order to
trigger the desire of the reader make sure the title begins with an action
verb. For example- a title like “Tricks to host a successful webinar” will
generate more attention.
2. Start
with “how to”
This is the
most widely used format for searching on the internet and also the best to get
desired results. Start the title of your free
webinar with “how to” since the basic aim of most webinars is to teach
people something.
3. Include
searchable keywords
In the
internet world one thing that works are keywords. In your title make use of
keywords that are more likely to be searched by people. Using the right keyword
can attract the attention of major search engines, thereby making more people
notice your event.
4. Keep it
short
Nobody likes
to read long and complex sentences. The trick is to deliver most information
using minimum words. Be clear about your topic and let it reflect in the title
of your webinars. A really long
title is difficult to remember and can easily make people lose interest.
5. Use odd
numbers
Start your
title with an odd number. Something like, “ 7 tricks to host a successful
webinar” if you are planning to present only 7 tricks. Odd numbers are more
appealing than even numbers and it is also necessary to keep these digits below
10. There’s no specific explanation as to why odd numbers work but you can
increase the size of your audience by using numbers like 3, 5 and 7 in the
title of your webinars.
To know more about “webinars”
click here : Free webinar
software
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